โครงการศึกษาวิจัยลักษณะความต้องการและการกำหนดรูปแบบศูนย์ธุรกิจครบวงจรสำหรับ SMEs : รายงานผลการศึกษาวิจัยฉบับสมบูรณ์

Abstract

Institute for Small and Medium Enterprises Development (ISMED) has a policy to establish a shopping complex for SMEs business with objectives to set up a central market for One Tambon One Product, to support any entrepreneurs to develop their products to be more saleable and to provide basic knowledge on business management for those entrepreneurs. A study is conducted to survey demand and design of the shopping complex. Result reveals that most of entrepreneurs need to have a shopping complex becoming a permanent channel for merchandising their commodity and considerably demand to be supported by ISMED to deal with producing, marketing, managing and investing.