ที่ปรึกษาประเมินผลโครงการประชาสัมพันธ์เพื่อส่งเสริมการอนุรักษ์พลังงาน ปี 2554 ส่วนงานที่ 1
by พรทิพย์ พิมลสินธุ์
ที่ปรึกษาประเมินผลโครงการประชาสัมพันธ์เพื่อส่งเสริมการอนุรักษ์พลังงาน ปี 2554 ส่วนงานที่ 1 | |
พรทิพย์ พิมลสินธุ์ | |
สำนักงานศูนย์วิจัยและให้คำปรึกษาแห่งมหาวิทยาลัยธรรมศาสตร์ | |
2013 | |
สำนักงานศูนย์วิจัยและให้คำปรึกษาแห่งมหาวิทยาลัยธรรมศาสตร์ | |
An assessment of Public Communication and Promotion Strategy of Renewable Energy Project was carried out. Samplings had been derived from two methods of data collection consisting of 1) quantitative data collection, 1,105 samples being chosen from 549 organization officers, private entrepreneurs, investors and financial workers, 373 state enterprises and local administrative offices and 183 mass media, and 2) qualitative data collection, interviewing in-depth with 80 chief officers of local administrative offices, public organizations, entrepreneurs, financial workers as well as investors.
The assessment report concludes all aspects of the samples’ awareness of the renewable energy. They could be listed to be 1) Awareness of renewable energy development in Thailand, most samples got knowledge and information from print media, television and internet. The agriculture-based renewable energy production which originated from His Majesty the King’s superb idea of using agricultural raw materials in rural areas is the most important issue they had learnt, 2) Efficiency of communication tools and channels, most of communication channels by which the samples obtained news and information were print media, television and internet respectively. They also identified their much awareness of renewable energy knowledge gained from this project. Accordingly, the in-depth knowledge they got had significant impact on changing their positive attitudes towards the energy matter and consequently they had joined to support renewable energy development, 3) Changing attitudes towards Public Communication and Promotion Strategy of Renewable Energy Project, the samples expressed their positive attitudes towards the benefits of the renewable energy in terms of national energy security, farmers’ steady income, environmental conservation and reducing global warming. Furthermore, they were certainly confident about further development and consumption of the renewable energy, 4) Efficiency of Public Communication and Promotion Strategy of Renewable Energy Project upon behavior change to promote national plan of renewable energy development, most of the samples wanted to support the development and to change to use the renewable energy. They were seemingly willing to act as if information provider to disseminate renewable energy information to other networks, 5) Renewable energy images, the samples mostly thought of renewable energy as solar energy, bioenergy and natural gas. They also reflected their positive attitudes (3.90) towards the renewable energy.
Recommendations;
1. Dissemination of renewable energy information, for disseminating the information, various types of public relations media should be applied to fit whatever target groups. In case of communication for specific ones, public forum, public talk and seminar are truly appropriate activities. Generally, public communication will reach effectively to audiences through television, print media, radio, internet and poster. Manual of renewable energy development is some another kind of print media which should be distributed extensively.
2. Knowledge creation of renewable energy, educating children relating to qualified attributes of renewable energy resources, exploration of some kind of new resources for making experimentation, and what else should be done is informing additional content of energy development in textbook or performing academic activity.
3. Networking of dissemination of information on renewable energy strategy, educating for all to join together for developing renewable energy knowledge among communities and households. The information dissemination for community will emphasize on renewable energy consumption and creation of innovative energy sources, in addition, knowledge sharing should be done between nearby communities. |
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การสื่อสารสาธารณะ
กลยุทธ์การส่งเสริมภาพลักษณ์ ภาพลักษณ์พลังงานทดแทน การอนุรักษ์พลังงาน พลังงานทดแทน |
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รายงานวิจัย | |
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application/pdf | |
tha | |
เอกสารฉบับนี้สงวนสิทธิ์โดยสำนักงานศูนย์วิจัยและให้คำปรึกษาแห่งมหาวิทยาลัยธรรมศาสตร์ ห้ามทำซ้ำ คัดลอก หรือนำไปเผยแพร่ตัดต่อโดยมิได้รับอนุญาตเป็นลายลักษณ์อักษร | |
สงวนสิทธิ์ในการเข้าถึงเฉพาะบุคลากรของมหาวิทยาลัยธรรมศาสตร์ | |
https://repository.turac.tu.ac.th/handle/6626133120/21 |
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กลุ่มข้อมูล
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