Poochaosamingprai Strategic Development Plan has been prepared in compliance with the National Economic and Social Development Plan. However, due to the dynamic change of urban environment, the direction of development plan could not meet the needs of local people. Furthermore, the continuing and emerging environment problems in the municipality area required a public mobilization in a sense of great urgency. On the other hand, with low public’s awareness and lack of sense of ownership, it cannot succeed in putting several concerns of the ...