Central region is the golden cradle of Thai agriculture where abundant agricultural products are made. Numerous kinds of agricultural processing goods are produced in many villages yet there are few channels to widely distribute. This participation research was conducted to broaden SME entrepreneurs’ horizon of value-added marketing for their products. Participants were chosen from 5 provinces, namely, Nakornnayok, Chachoengsao, Sakaeo, Samutprakarn and Prachinburi to attend the preliminary workshop focusing on product design, packaging, trademark ...